Extra-soft, quilted and multi-ply toilet roll made from virgin forest causes more damage than gas-guzzlers, fast food or McMansions, say campaigners The tenderness of the delicate American buttock is causing more environmental devastation than the country's love of gas-guzzling cars, fast food or McMansions, according to green campaigners. At fault, they say, is the US public's insistence on extra-soft, quilted and multi-ply products when they use the bathroom. "This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous," said Allen Hershkowitz, a senior scientist at the Natural Resources Defence Council. "Future generations are going to look at the way we make toilet paper as one of the greatest excesses of our age. Making toilet paper from virgin wood is a lot worse than driving Hummers in terms of global warming pollution." Making toilet paper has a significant impact because of chemicals used in pulp manufacture and cutting down forests. A campaign by Greenpeace seeks to raise consciousness among Americans about the environmental costs of their toilet habits and counter an aggressive new push by the paper industry giants to market so-called luxury brands. More than 98% of the toilet roll sold in America comes from virgin forests, said Hershkowitz. In Europe and Latin America, up to 40% of toilet paper comes from recycled products. Greenpeace this week launched a cut-out-and-keep ecological ranking of toilet paper products. "We have this myth in the US that recycled is just so low quality, it's like cardboard and is impossible to use," said Lindsey Allen, the forestry campaigner of Greenpeace. The campaigning group says it produced the guide to counter an aggressive marketing push by the big paper product makers in which celebrities talk about the comforts of luxury brands of toilet paper and tissue. Those brands, which put quilting and pockets of air between several layers of paper, are especially damaging to the environment. Paper manufacturers such as Kimberly-Clark have identified luxury brands such as three-ply tissues or tissues infused with hand lotion as the fastest-growing market share in a highly competitive industry. Its latest television advertisements show a woman caressing tissue infused with hand lotion. The New York Times reported a 40% rise in sales of luxury brands of toilet paper in 2008. Paper companies are anxious to keep those percentages up, even as the recession bites. And Reuters reported that Kimberly-Clark spent $25m in its third quarter on advertising to persuade Americans against trusting their bottoms to cheaper brands. But Kimberly-Clark, which touts its green credentials on its website, rejects the idea that it is pushing destructive products on an unwitting American public. Dave Dixon, a company spokesman, said toilet paper and tissue from recycled fibre had been on the market for years. If Americans wanted to buy them, they could. "For bath tissue Americans in particular like the softness and strength that virgin fibres provides," Dixon said. "It's the quality and softness the consumers in America have come to expect." Longer fibres in virgin wood are easier to lay out and fluff up for a softer tissue. Dixon said the company used products from sustainbly farmed forests in Canada. Americans already consume vastly more paper than any other country — about three times more per person than the average European, and 100 times more than the average person in China. Barely a third of the paper products sold in America are from recycled sources — most of it comes from virgin forests. "I really do think it is overwhelmingly an American phenomenom," said Hershkowitz. "People just don't understand that softness equals ecological destruction." http://www.guardian.co.uk/environment/2009/feb/26/toilet-roll-america And I thought global warming was a pain in the . . . .American taste for soft toilet roll 'worse than driving Hummers'

DETROIT – General Motors Corp. posted a $9.6 billion fourth-quarter loss and said it burned through $6.2 billion of cash in the last three months of 2008 as it fought the worst U.S. auto sales climate since 1982 and sought government loans to keep the century-old company running.
The nation's biggest domestic automaker said Thursday it lost $30.9 billion for the full year and expects to state in its upcoming annual report whether its auditors believe the company remains a "going concern." GM and its auditors must determine whether there is substantial doubt about the automaker's ability to continue it operations.
Chief Financial Officer Ray Young said the determination will depend a lot on whether GM gets further government loans and whether it can accomplish its restructuring goals.
Young said that auditors are studying the future of the company because "there's uncertainty with how the Treasury will view our viability plan," and "uncertainty on whether we're going to be able to execute the terms of our loan agreement."
The company has received $13.4 billion in federal loans since Dec. 31 and says it needs up to $30 billion to stay out of Chapter 11 bankruptcy protection. Top GM executives were in Washington, D.C., Thursday to meet with the Obama administration's auto task force to talk about restructuring and additional loans.
"2008 was an extremely difficult year for the U.S. and global auto markets, especially the second half," Chairman and CEO Rick Wagoner said in a statement. "These conditions created a very challenging environment for GM and other automakers and led us to take further aggressive and difficult measures to restructure our business."
Young said GM would reduce its structural costs by another $4.5 billion in 2009, from $30.8 billion to $26.3 billion.
GM's adjusted cash burn for the year in 2008 was $19.2 billion, but Young expects that to fall to $14 billion in 2009 as the company cuts structural costs.
The company still will need more government help, he said, because GM expects the entire auto industry to sell a dismal 10.5 million vehicles in the U.S. this year.
Most of the cash burn this year can be attributed to the temporary shutdown of many GM plants during the month of January, he said.
"We're not pleased with a negative $14 billion cash flow burn, that's still a very, very sizeable amount," he said, "but at the same time we recognize that the industry conditions in '09 are going to remain fairly challenging."
GM reported a net loss of $15.71 per share for the fourth quarter, compared with a loss of $722 million, or $1.28 per share in the year-ago period.
Quarterly revenue fell 39 percent to $30.8 billion from $46.8 billion, as credit availability froze across the globe, and a lack of consumer confidence and fears of job losses kept people from buying vehicles.
GM's fourth-quarter loss included $3.7 billion in special items, including a $1.1 billion charge for a drop in value of machinery for the Hummer and Saab brands, which are up for sale. Other charges included $900 million for restructuring, including worker buyout and early retirement payments, and $660 million to increase reserves for former parts arm Delphi Corp.'s future pension obligations.
The charges were offset by a $533 million net gain from a bond exchange at GM's financial arm, GMAC Financial Services.
Excluding special items, GM's fourth-quarter adjusted loss was $5.9 billion, or $9.65 per share.
That was worse than Wall Street expected. Analysts surveyed by Thomson Reuters predicted a quarterly loss of $7.40 per share on sales of $35.1 billion.
For the full year, GM's net loss was $53.32 per share, the second-worst annual result in the company's history. The worst loss occurred in 2007, when the Detroit-based company lost $38.7 billion, or $68.45 per share, in 2007, due largely to charges for unused tax credits.
GM's $6.2 billion cash burn for the quarter is the difference between the company's actual cash balances at the start and end of the quarter, including $4 billion in government loans received Dec. 31.
The cash burn rate narrowed from $6.9 billion in the third quarter, reflecting GM's restructuring efforts.
The company last year announced the closure of four assembly plants and a parts stamping factory.
Last week, a plan GM submitted to the Treasury Department to justify more loans said the company would close five more U.S. factories and cut another 47,000 jobs globally. GM also reached a tentative deal with the United Auto Workers on concessions that will reduce labor costs.
Since 2000, GM's U.S. salaried work force has shrunk by 33 percent from its 2000 high of 44,000 people. At the same time, the number of hourly workers has plunged by more than half — to about 63,700 people at the end of last year from 133,000 in 2000.
GM ended last year with about $14 billion in cash, $10.5 billion less that the $24.5 billion it had at the end of 2007. The 2008 figure is close to the minimum amount of cash GM has said it needs to fund its operations.
Young said GM's total debt at the end of 2008, including the first $4 billion in government loans, was $45.3 billion. The company has been negotiating with bondholders to convert most of that debt to equity, which is a requirement of the government's loan terms.
Young told reporters the credit crisis spread from the U.S. to other markets, making the fourth-quarter a challenging one.
But there was some hope, he said. While global sales fell, some emerging markets, such as China, are off to a good start in 2009.
"A lot of the governments in these countries are putting a lot of stimulus into the economy as well as the automotive market," he said, citing lower sales tax rates on cars sold in China and Brazil.
GM shares rose 1 cent to $2.56 in morning trading.










Recent Comments