Lights out for Bayer sign atop Mount Washington
- Justine Coyne
- Reporter- Pittsburgh Business Times
The company said it intends to explore different marketing opportunities in line with its long-term strategy. Bayer has advertised on the 30-foot-tall sign since 1993, Bayer spokeswoman Lora Rutkowski said.
The condition of the sign was a factor in the original decision not to renew the lease, Rutkowski said. Over the past few years, Bayer has publicly commented about the poor condition of the sign.
"However, the primary reason Bayer Corporation has decided not to renew its lease agreement with Larmar Advertising is because the company has decided to explore different marketing opportunities in line with its science and technology focus," Rutkowski said in an emailed statement.
Jim Vlasach, real estate manager for Lamar in Pittsburgh, said the company is waiting for approval any day from the city on upgrading the sign using plexi neon, a replacement technology that looks like neon. They are currently working to market the space to another company.
"Being that it is the iconic sign in Pittsburgh, I think we're going to be OK," Vlasach said.
Once Lamar receives approval the plan is to move forward full steam ahead on the upgrades, he said.
Bayer employs about 2,200 in Pittsburgh, representing one of the company's largest populations in the U.S.
"Pittsburgh is, and remains, the home to the North American headquarters for Bayer MaterialScience LLC and Bayer Business and Technology Services LLC. It also is home to key businesses of Bayer HealthCare LLC and key functions of Bayer Corporation," Bayer said in a statement.