Dow Might Consider Dropping Chemical

Dow Chemical considers name change, CEO says • 3:59 PM

• Dow Chemical (DOW +2.3%) CEO Andrew Liveris says the company might consider changing its name, dropping "Chemical" as part of its shift away from low-margin commodity chemicals, such as chlorine used in cleaning products, to focus on higher-value businesses including agricultural seeds and packaging materials.
• Liveris says the restructured business would be linked by "chemistry rather than chemicals," noting it had focused recent marketing efforts - such as sponsorship of last year's summer Olympics in London - on the stand-alone Dow brand.

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